The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
For this assignment, I read the book The Art of Social Media: Power Tips for Power Users. I was intrigued by this book because I am a Mass Communications major and have worked for companies' in operating their social media platforms. Below I have answered a few questions about my reading.
1) What was the main theme or argument of the book?
The main argument of the book was that social media can be an extremely powerful tool for your business.
The book teaches:
a) How to build your foundation
b) How to feed the "content monster"
c) How to attract more followers
d) How to integrate social media and blogging
2) How did the book, in your opinion, connect and enhance what you are learning in ENT 3003?
This book connected with what we have been learning in ENT3003 because social media has everything to do with consumer analysis, and in this class we have been learning the importance of understanding your consumer. This book has also taught me some things we haven't learned in this class. I've enhanced my knowledge and understanding of how social media can be a strategic and useful tool to gain consumer insight, promote your business, and generate innovative ideas.
3) If you were to create and design an exercise for this class, based on the book you read, what would the exercise involve?
The exercise I would create would be a dive into Instagram or Facebook. I would first have the student find the Instagram or Facebook page of a company related to their industry and perform an analysis on it.
They would answer questions such as:
How many follower do they have?
When was their first post?
Does their feed tend to have a general theme?
What do their captions generally say/allude to?
I would then have then create a mock social media post for their entrepreneurial endeavor.
4) What was your biggest "aha" moment while reading the book?
I loved how practical this book was. I was afraid it would be more geared toward already successful businesses, but it was very applicable to people on any business level. It started out with the very most basics, which I feel would be useful for people who aren't sure how to get started on social media. I also came to realize that you can't appease everyone on social media... you have to pick a very narrow target market at first and cater your posts specifically to them. This will weed out all of the people who wouldn't be interested in your product anyways.
Conclusion:
Overall, I feel like I obtained some surprising insight from this book. Social media doesn't need to be a hassle, but it can be utilized to really portray your business and reach more people!
Hi Holly! Great job on your reading reflection number two assignment! This book seems like an excellent read. From your reflection, it appears that this book teaches you very important lessons about business. Building your foundation, creating content, obtaining a following, and using social media platforms is vital to a business and becoming an entrepreneur. Great job, I hope you liked the read!
ReplyDeleteHi Holly,
ReplyDeleteI think this book was a great pick for you given your mass communications background. I like how you laid out the main ideas in a list it simplified the content, while still relaying the message. You made a great point that businesses have to decide who exactly they are trying to reach with their social media. I am sure the book relates to lecture where the more you know about your customer, the better! Thanks for sharing,
Karla
Hi Holly,
ReplyDeleteGreat job on your reading reflection. This book really connects with our class because of the business strategies that can be applied to the work that we are doing. Using social media to promote a start-up business is imperative for ones success. I'm glad you gained great insight from this read!
Holly,
ReplyDeleteI was very interested by this book, although I didn't end up reading it, which is why I'm extra glad that you decided to. I thought it was very great that you were able to extract useful information from this book that could be applicable to startups or newly founded businesses. I also thought you did a great job for the section where you created an assignment for ENT3003. I can definitely see that being a real assignment for this class and wouldn't be surprised if he ever decided to use it for future semesters.
Hey Holly,
ReplyDeleteThis book actually sounded pretty interesting and definitely invaluable for a mass communications minor. I am also in the College of Journalism and Communications so books like this have been pretty relevant during my time here. I like your idea of creating a mock social media post as businesses really cannot survive without engaging in social media, so learning how to use it would be an invaluable skill for this entrepreneurship class.
Hello Holly! Reading your answers of the book made me interested in reading it in the future. The overall theme of the book is interesting because social media is such a major aspect in our generation's life that people need to start realizing that using it is a free way to get your business the attention it needs. There are many different social media platforms that allows people to find which fits themselves the most and promote themselves. Great job!
ReplyDelete