Here is a napkin displaying doodles of my thoughts about the solution to the opportunity of more efficient Eno Straps.
1) I am a strong believer in community and I feel I belong to a community who values nature. I love animals, and hiking, and finding way to maximize the experience. I feel that this business concept plays a role in my life in that is ties all of these elements together. This is a product that will directly benefit the outdoor community by making Eno deconstruction more efficient so people can focus more on making memories.
2) I am offering customers retractable Eno straps, a device that will enhance their outdoor enoing experience by making the process easier.
3) I am offering this product to the outdoor community, more specifically, those who own Enos. Majority of people who own are between the age of 20 and 40 and live in the upper parts of the United States. The target market are those who enjoy spending time outdoors and are looking for ways to maximize their experience. Everyone who owns an Eno has to deal with Eno straps which means every on in my target market is a potential consumer.
4) The most obvious reason people will care about this product is because it will help them avoid the hassle of taking down their Eno. However, there will be other perks. The outdoor community typically cares deeply about the products they are using and their effect on the environment. The retractable Eno strap device will be made entirely made from recycled plastic to ensure an environmentally friendly product that the outdoor community will be inclined to buy. It is also so important to give back to the earth also, so once the business takes off, 10% of all proceeds from retractable Eno straps will be sent to support the Natural Resources Defense Council. Consumers will recognize that not only does this product benefit their lives, but it is benefiting humanity.
5) I am set apart from other because I am solving an opportunity that targets a very small portion of people but that can make a great impact. I have the ability to see short term problems with solutions that will have long term impacts.
Hi Holly! Great job on your Idea Napkin Number One assignment! For this assignment, I'm not sure if we had to draw it out on a napkin, but you did a great job! I love all the colors you added; you obviously worked very hard on this assignment. You did an excellent job mapping out the "bigger picture" of your concept.
ReplyDeleteHi Holly,
ReplyDeleteGreat job in explaining each of these sections!I love that you drew out a sketch as it brings my attention to the values, ideas, and thought process you put into thinking of this project. I think all your sections relate to each other perfectly.
Hi Holly,
ReplyDeleteI appreciate your sketch as a visual representation of your vision. I think you have successfully segmented your market to include 20-40 year olds in the upper parts of the United States. I would encourage you to perhaps segment your market even further. For example, which states exactly are part of your market? Are you marketing to luxury buyers or people who are mainly guided by price? Great work overall!
Karla Cejas
Holly,
ReplyDeleteGood job creating an "idea napkin," although you also took it literally. I though that you have a good idea of who your customer is and including the perks of sustainability and giving back to the environment is very important and strategic as well. My one question would be what would stop someone with the same vision as you from replicating your idea, even if they have more money and resources.
Hey Holly, I like that you went above and beyond with this assignment and decided to draw an actual napkin as well. An attitude like that will only serve to help you in the long run as it shows you are willing to exceed expectations. I wish we could have learned more about you in this assignment though and that you had talked about your attributes that are going to help make this business a success. You showed it with the idea napkin, now go all the way and verbalize those attributes.
ReplyDeleteHello Holly! I think that you were specific as to who you are trying to reach and why. The tie between your love for nature and your product will help you in the long run because it shows that it is something that fits into your life so it will make it easier for you to continue working for this product. I loved that you drew on the napkin!
ReplyDelete